SaaS Sales in Japan: Importance of Case Studies Introduction Getting your first customers in Japan is something that should be celebrated. Building strong relationships with those customers and putting case studies together takes the Japan go-to-market (GTM) to the next level. Case studies are now a ubiquitous part of B2B SaaS GTM strategies. Case studies are particularly important in a…

B2B SaaS Sales in Japan Introduction B2B SaaS sales in Japan is likely a black box for many companies considering entering Japan. This may be one aspect that causes companies to have trepidation in entering the Japanese market. The Japanese sales landscape is quite different from other markets. The SaaS sales landscape has evolved in the US with product-led growth…