Path to Innovation: Japan’s Startup Development Five-year Plan
Startup Development Five-year Plan’s Goals
In early 2022, Prime Minister Kishida announced the Startup Development Five-year Plan (you can check the progress of the Startup Development Five-year plan here). The ultimate goal of the plan is to drive innovation through startups. Japan is in need of a healthy cycle of creative destruction. Startups challenge current technologies, leading to more competition and innovation.
Japan ranked 32nd in 2023 (down threes spots from 2022) the digital innovation rankings (IMD). The direction the country wants to move towards is more innovation, not less. To create more innovation from the ground up, the Japanese government developed the Startup Development Five-year Plan.
The ultimate goal of the plan is to increase both the number of startups as well as the invested dollar amount. The amount of investments in startups has more than doubled at 2.3x from 2017 to 2021 (from 360 billion JPY in 2017 to 820 billion JPY in 2021). The Plan has set a seriously ambition goal: The goal is to increase the invested dollar amount by 10x (10 trillion JPY) by FY2027. The Plan foresees collaboration from the private and public sectors to achieve this goal.
Besides the invested dollar amount, The Plan has set other ambitious goals:
“Furthermore, in the future, by creating 100 unicorns and 100,000 startups, the aim will be to make Japan the largest startup hub in Asia and one of the world’s leading clusters of startups.”
The plan has very explicit and ambitious goals, which is probably exactly what Japan needs to become a global startup hub. The plan itself is broken down into three pillars:
1. Build human resources and networks for creating startups
2. Strengthen funding for startups and diversify exit strategies
3. Promote open innovation
The first pillar is all about educating, nurturing, and attracting the right talent. The second is about making the startup process easier from inception to exit. The third pillar is about creating an environment that makes it easier to drive innovation, primarily from a regulatory perspective.
The barrier to entry to start a business in Japan is high because of personal guarantees. The elimination of personal guarantees from managers might be the most impactful initiative in the Plan. The Plan states that “77% of those interested in starting a business cited ‘incurring a loan or personal guarantee’ as the key risk brought about by business failure. The personal risk that one has to take to start a business in Japan is massive. The Plan further elaborates “In fact, when establishing their business, currently 47% of entrepreneurs provide personal guarantees, including loans with credit guarantees, when borrowing from private financial institutions.” Close to half the entrepreneurs are personally on the hook when starting a business. To alleviate the personal liability, a credit guarantee system will be created. The system will not require personal guarantees for startups less than five years. Along with the new system, loans provided by the Japan Finance Corporation (JFC) will not require a manager’s guarantee within five years of a startup’s founding. The JFC will also provide loans for startups that are going through a temporary cash crunch. To make this happen, additional investments in JFC will be made. Revamping personal liability when starting a business should go a long way, given that this is one of the largest concerns.
Though there are more initiatives listed in the second pillar the last initiative that will be close ties between startups and the government. The plan essentially states that startups will have preferential treatment in terms of procurement. The Plan has an explicit goal to triple the procurement from startups:
“Procurement from startups will be expanded in areas where the ratio of contracts from small and medium-sized enterprises (SMEs) established less than 10 years is only about 1% (77.7 billion yen (FY2020 results)) for properties, construction, and services procured by the national government, independent administrative agencies, and other government agencies, and the contract ratio will be rapidly expanded to 3% or more (to approximately 300 billion yen).”
To achieve this goal, the Plan will put measures in place including, moving the procurement procedures online and a digital marketplace that offers the startups’ services enabling governments to view and procure from startups, and incentives for governments to actually adopt the startups’ services.
Though there are other initiatives covered in the Plan (creating the development of a web 3.0 environment, expanding on the J-Startup program, strengthening impact investing), the main takeaways were improving the current infrastructure, easing the access to capital, reducing the barrier to starting a business, reevaluating the current stock options structure and creating more exit options.
Conclusion: Exciting time for the Japanese startup scene
Japan is clearly trying to change from the bottom up. Given that the Plan is starting from encouraging people to start businesses, the effects will likely take many years to take place. The Plan states that “Japan’s leading electronics and automobile manufacturers also began their history as startups founded by young people in their 20s and 30s immediately after World War II and have since become global companies that drive the Japanese economy.” The change that the government is trying to implement is not a stopgap measure but challenges the institutionalized thinking and practices that have stagnated innovation.
Acknowledging that Japan is in need of a creative destruction cycle, the government is actively trying to change the Japanese people’s mindset to adopt a more entrepreneurial stance. Achieving 10x the invested capital requires startups to invest in. Startups need founders. If the Plan can actually change the mindset of Japanese people and lead to the creation of startups, the rest will likely follow. If the mindset doesn’t change, then Japan may continue to be in a tough spot innovation-wise.
That being said, Japan is still a blue ocean for SaaS companies. As the Plan implies, there are not enough innovative solutions to existing problems. Global SaaS companies can come in and drive innovation for Japan, which would be a win-win situation.
Source: Startup Development Five-year Plan
