Where to Start with Localization? Introduction The importance of localization cannot be understated when entering a new market. Especially in Japan, showing a local market presence is key to gaining the trust of Japanese buyers. Local language support and localization a key aspects of building a local presence. There’s more complexity to localization than just translation. Translating the language is…

SaaS Landing Pages in Japan Introduction B2B SaaS landing pages in Japan tend resemble each other. Some components of the landing page are similar to other markets while some are unique to Japan. The importance of the homepage cannot be understated, as it is frequently the first thing that buyers will look at when considering a product. The components of…

H1 2024 Japan Startup Funding Trends Introduction One key factor of any startup ecosystem is the level of funding available. Though there are other factors, funding is a major component. Speeda releases a report every six months. The most recent report is on startup funding in H1 2024 (you can take a look at the full year’s funding trends here).…

In-Person vs. Remote Sales Meetings in Japan Introduction Sales is an important part of a revenue generation. Many Japanese companies rely heavily on sales-led growth and in-person meetings have always been an important part of the sales process in Japan. Though COVID forced many companies to implement remote sales meetings, in-person meetings are still highly relevant. In-person meetings are enabled…

SEO and SEM in Japan Introduction Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are core pillars of go-to-market and online marketing for SaaS companies. SEO increases awareness by providing resourceful content. SEM helps with user acquisition by being front and center when people search specific keywords. The importance of SEO and SEM are as important in Japan as…

The Search Engine Market in Japan Introduction Search engines play a key role in any online digital marketing strategy, which is a big part of go-to-market. This definitely applies to Japan, but there are similarities and differences compared to global search engines. Similar to the global markets, Google is the dominant player. Unlike the global market, Yahoo has a strong…

Social Media Platforms in Japan (2024) Introduction Social media is becoming a more integral part of digital marketing and a valuable channel to increase awareness and to acquire new customers. Increasing brand awareness on social media platforms is becoming an integral part of marketing and go-to-market strategies and adds a layer of robustness to SEO and SEM strategies. Each platform…

SaaS GTM in Japan: Trade Shows and Events in Japan Introduction Trade shows and events may not be as mainstream as some of the ubiquitous marketing channels like SEO or SEM, but they are great ways to collect leads in Japan. Incorporating trade shows and events makes Japan go-to-market strategies robust by adding offline channels as part of lead generation.…

B2B Buying Patterns In Japan Introduction SiteEngine, a digital marketing agency in Japan, surveyed their B2B clients and put together data on their buying patterns. They surveyed 208 companies across different sizes ranging from companies with less than 20 employees to over 1000 employees. The survey responses come from different industries from manufacturing to financial services. The survey responses provided…

SaaS GTM in Japan: Path to Your First Customer in Japan Introduction Entering the Japanese market can be full of mysteries. Some go-to-market initiatives like SEM and SEO are similar to global markets but require optimization for the Japanese market. Others may be unique to Japan. This blog post is to demystify go-to-market in Japan, so you can bring on…