Strategy

Nihonium will build out a custom strategy for your product. We’ll evaluate the market to nail product positioning. As part of the strategy, we’ll recommend channels that resonate with the Japanese audience.

Localization

Japan prefers locally optimized products. Getting the nuances right with localization is hard, especially around the app and documentation. The Nihonium team will hit the right notes with localization done by SaaS experts.

Sales and Marketing Funnel

Ultimately, the goal of entering a new market is to bring in revenue. We will help you create a local funnel with real leads by generating awareness and traffic with SEO and other marketing channels.

Fractional Sales

This may sound obvious, but sales conversations in Japan are done in Japanese! We’ll be your sales team from sending the first email to closing the lead to managing the account. You won’t need to commit to bringing on a full-time Japanese-speaking salesperson until you’ve validated the market.

Local Thought Leadership

If your business introduces a new concept or workflow in Japan, we can be your local thought leader. We have experience evangelizing new concepts and partnering with local thought leaders for joint evangelism. Thought leadership is important for market awareness and adoption.

Even More

Nihonium can provide even more based on your custom requirements and strategy. We’ve put together webinars and local meetups. We’ve also created custom sales and marketing collateral specifically for the local audience.

Want a customized Japan market entry strategy?

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