The Complete List of SaaS Listing Platforms in Japan (2025 Edition)
If you’re launching or expanding a SaaS product in Japan, visibility is everything. While platforms like G2 and Capterra dominate internationally, Japan has its own ecosystem of SaaS discovery platforms, review sites, and tech media. Being listed on these platforms is one of the most effective ways to build brand credibility, generate leads, and improve SEO performance in the Japanese market.
This article introduces a curated list of SaaS listing platforms in Japan, along with instructions on how to get listed and where to start if you’re new to the ecosystem.
Summary Table: Japanese SaaS Listing Platforms
| Platform | Description | How to Get Listed |
|---|---|---|
| ITreview | SaaS review site (like G2). Strong for trust & SEO. | Create a vendor account and register your product. |
| BOXIL | SaaS comparison & lead generation platform. | Contact SmartCamp’s team. Paid listing is typical. |
| Salesforce AppExchange (JP) | Salesforce-compatible SaaS marketplace. | Join Salesforce Partner Program. App review required. |
| Google Cloud Marketplace | Marketplace for Google Cloud-integrated apps. | Register as a partner and complete technical review. |
| AWS Marketplace (JP) | Enterprise-grade SaaS marketplace on AWS. | Become an AWS seller. Submit via Partner Central. |
| LISKUL | SEO-focused media for SaaS and marketing tools. | Contact editorial team or SoLabo. Paid or editorial listing. |
| STRATE | Comparison site for SaaS. Known for listicle content. | Reach out to editors for inclusion or paid placement. |
| TechTarget Japan | Enterprise IT media platform. | Apply through sales team. Usually part of content packages. |
| ITmedia / ZDNet Japan | Leading Japanese tech media. | Use PR TIMES or direct media outreach. |
| Mynavi News | Broad business and tech coverage. | Submit news via PR TIMES or paid promotion. |
| PR TIMES | Japan’s leading press release distribution platform. | Self-publish via account registration. Paid per release. |
| ValuePress! | Affordable press release distribution. | Register and publish through their dashboard. |
| ECのミカタ | E-commerce-focused SaaS media. | Submit articles or PR. Paid content accepted. |
| Appliv Biz | Business app and SaaS directory. | Request coverage or advertising through editorial team. |
| Startup DB | Startup and product database. | Submit your company for inclusion. May require verification. |
| INITIAL | Investor-focused startup database. | Listing generally occurs through media coverage or PR. |
Key Platforms to Prioritize
ITreview
ITreview is Japan’s most established SaaS review site. Similar to G2, it allows customers to leave verified reviews and gives vendors a dedicated product page. Its high domain authority and trust factor make it a critical part of any Japanese SaaS go-to-market strategy.
BOXIL
BOXIL is a B2B SaaS comparison and lead generation platform operated by SmartCamp. It includes detailed product pages, gated content, and buyer intent forms. BOXIL listings are often part of paid content or lead gen packages, but the audience reach is strong among Japanese businesses.
PR TIMES
PR TIMES is the leading press release service in Japan. It connects with more than 200 major media outlets including Yahoo! News, ITmedia, and Mynavi. Announcements published through PR TIMES have a high chance of being picked up organically by tech and business news media.
LISKUL
LISKUL is a digital marketing media site that regularly publishes SEO-optimized articles such as “Top 10 MA Tools” or “Best CRM Solutions.” Getting featured in their roundup articles can lead to strong organic traffic and branding among Japanese marketers and SMEs.
Where to Start
If you’re new to the Japanese SaaS ecosystem, here is a recommended starting sequence:
- Register your product on ITreview to start collecting reviews and establish search visibility.
- Reach out to BOXIL for a paid listing and lead generation campaign targeting Japanese B2B buyers.
- Distribute an announcement via PR TIMES to drive awareness through Japanese media.
- Submit your product to LISKUL or STRATE** to be included in SEO-friendly tool comparison articles.
- Create a company profile on Startup DB to increase exposure among investors, job seekers, and corporate partners.
Conclusion
Japan’s SaaS market has matured significantly in recent years, and visibility on the right platforms can directly impact customer acquisition, search traffic, and industry credibility. By strategically listing your product and distributing content through the channels above, you can lay the foundation for long-term growth in the Japanese market. If you need support with outreach, translation, or local positioning for any of these platforms, book a free consultation here.
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