The Search Engine Market in Japan Introduction Search engines play a key role in any online digital marketing strategy, which is a big part of go-to-market. This definitely applies to Japan, but there are similarities and differences compared to global search engines. Similar to the global markets, Google is the dominant player. Unlike the global market, Yahoo has a strong…
Social Media Platforms in Japan (2024) Introduction Social media is becoming a more integral part of digital marketing and a valuable channel to increase awareness and to acquire new customers. Increasing brand awareness on social media platforms is becoming an integral part of marketing and go-to-market strategies and adds a layer of robustness to SEO and SEM strategies. Each platform…
SaaS GTM in Japan: Trade Shows and Events in Japan Introduction Trade shows and events may not be as mainstream as some of the ubiquitous marketing channels like SEO or SEM, but they are great ways to collect leads in Japan. Incorporating trade shows and events makes Japan go-to-market strategies robust by adding offline channels as part of lead generation.…
B2B Buying Patterns In Japan Introduction SiteEngine, a digital marketing agency in Japan, surveyed their B2B clients and put together data on their buying patterns. They surveyed 208 companies across different sizes ranging from companies with less than 20 employees to over 1000 employees. The survey responses come from different industries from manufacturing to financial services. The survey responses provided…
SaaS GTM in Japan: Path to Your First Customer in Japan Introduction Entering the Japanese market can be full of mysteries. Some go-to-market initiatives like SEM and SEO are similar to global markets but require optimization for the Japanese market. Others may be unique to Japan. This blog post is to demystify go-to-market in Japan, so you can bring on…
SaaS GTM in Japan: The Power of Press Releases Introduction Press releases may not be a common part of go-to-market strategy in the US or EU, but they are common in Japan. Press releases add validity to the Japan entry. Announcing the entry on a well-known platform adds formality and helps gain the trust of the local market. The press…
SaaS Sales in Japan: Importance of Case Studies Introduction Getting your first customers in Japan is something that should be celebrated. Building strong relationships with those customers and putting case studies together takes the Japan go-to-market (GTM) to the next level. Case studies are now a ubiquitous part of B2B SaaS GTM strategies. Case studies are particularly important in a…
Consequential Mistakes to Avoid When Entering the Japan Market Introduction Japan is the second largest enterprise software market and entering the Japanese market is a good option for many SaaS companies. With Japan being rather isolated with a unique language and processes, entering Japan can be full of uncertainties. Figuring out the right timing for Japan entry is one aspect…
When Is The Right Time to Enter The Japanese Market? Introduction Entering the Japanese market may be a decision that companies face. This decision may be part of a larger global expansion plan. It may be that there are leading indicators of success in Japan such as increased signups or leads. It may be even that there are Japanese enterprise…
The State of SaaS in Japan 2023-2024 Introduction SaaS in Japan is in the midst of high growth with more companies. From the end of 2015 to 2022, the SaaS market experienced over a 30% CAGR and is expected to continue its growth. Software in Japan is still catching up to other markets. Still, being the second largest enterprise software…
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